دور تسويق الخدمات البنكية الإسلامية في دعم الشمول المالي

Abstract

Abstract: The study addressed the contribution of marketing Islamic banking services in Algerian banks to enhancing financial inclusion, as marketing Islamic banking services has become one of the most important pillars in the banking sector, and one of the most important factors in developing the Islamic banking industry, so that the issue of financial inclusion is of great importance, as marketing Islamic banking services works to deliver and facilitate the use of these services and enable various individuals to access them, which works to support the levels of financial inclusion in the country. This study aimed to identify the role that marketing Islamic banking services in Algerian banks can play in enhancing financial inclusion, and this is done by relying on a number of indicators related to marketing Islamic banking services that clarify the extent of their impact in attracting the largest number of customers and facilitating access to them. To achieve the objectives of the study, we relied on the descriptive analytical approach that is compatible with the theoretical chapters through our description of the study variables and analysis of some indicators related to financial inclusion and marketing Islamic banking services. We also relied on the case study approach, which appears through our presentation of Algeria's experience in financial inclusion and marketing Islamic banking services in it, in addition to presenting pioneering international experiences in the field of financial inclusion and marketing Islamic banking services. In order to know the role that marketing Islamic banking services can play in enhancing financial inclusion in Algeria, we relied on the deductive approach, which appears through our values in Spanish numbers and their distribution, collection and analysis of their data. The study reached several results, the most prominent of which is that financial inclusion seeks to provide banking services at reasonable prices and with ease, which ensures easy access to them. There is also a direct and positive relationship between marketing Islamic banking services and financial inclusion in Algeria. Based on the results reached, this study recommended the need to develop the infrastructure of the Algerian banking system to adopt a national policy aimed at financial inclusion, with the need to benefit from various pioneering international experiences in the field of marketing Islamic banking services in order to enhance financial inclusion. Keywords: Islamic banking service, Banking Services Marketing, Dimensions of Banking Services Marketing, Financial inclusion